(And Tips To Keep Up)
by Katie Jansen, Forbes Councils Member – Forbes.com
Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are Instagram celebrities and TikTok “overnight sensations” promoting consumer products, influencer marketing has expanded significantly beyond this profile, especially in the world of B2B marketing. Read more …